Perfectly Imperfect is an NYC based media company and the world's first “social magazine.” They prioritize human curation through their recommendation-based format, combating the rise of algorithms and AI-slop.

On the branding team of PI, I conceptualized and produced Meta ad creative reaching 1M+ impressions and 568K+ users, and outperformed industry benchmarks by achieving $0.09 CPC and 3%+ CTR. Drove acquisition with individual ads generating 2,900+ installs; optimized creative variations based on audience and placement data. I also assisted in growing their social media presence on Instagram and TikTok by creating recurring organic content.