Perfectly Imperfect is an NYC based media company and the world's first “social magazine.” They prioritize human curation through their recommendation-based format, combating the rise of algorithms and AI-slop.

On the branding team of PI, I conceptualized and produced Meta ad creative reaching 1M+ impressions and 568K+ unique users, and outperformed industry benchmarks by achieving $0.09 CPC and 3%+ CTR. Drove acquisition with individual ads generating 2,900+ installs; optimized creative variations based on audience and placement data.

Meta Ads

A woman wearing a black baseball cap, dark sunglasses, a gray hoodie, and earrings. She is outdoors with trees and a black car in the background.
A woman wearing a hat, sunglasses, and headphones taking a selfie outdoors with a view of a cityscape and hills in the background, with the text 'SELF MADE MERCH' overlaid.
Text quote reading 'I found being in a hat with an idea I wanted to live by pumped me up' with a black silhouette of a hat in the background. Small text below says 'read the rest of Lorde's favs on PL.FY1' and at the bottom, it says 'Perfectly Imperf

Organic Social Content + Social Media Management

@perfectly_imperfect_fyi

Check out what Blizzy, Quen, and The Rizzler are playing on PI.FYI 👾 🎮

♬ original sound - Perfectly Imperfect