Transform Vaseline, a 150-year-old classic, into a ‘life-hack hero’ for Gen Z.

Using out-of-home ads and experiential vending machines, we’re reminding Gen Z that life isn’t meant to be pristine, it’s meant to be felt. Live it. And let Vaseline smooth the way.

Vaseline Vending machines would be placed in areas where activities that Vaseline can be used as a lifehack take place. (ex: Vaseline can help with blisters and chaffing, so the vending machine would be placed at the end of a Marathon.)