The person who doesn’t need Vaseline has never really lived.

Vaseline is proof of a life well-lived.

Submission to the One Club for Creativity Young One’s competition 2025

Objective:

Transform Vaseline, a 150-year-old classic, into a ‘life-hack hero’ for Gen Z.

Execution:

Using out-of-home ads and experiential vending machines, we’re reminding Gen Z that life isn’t meant to be pristine, it’s meant to be felt. Live it. And let Vaseline smooth the way.

Digital display with text about a dating app, Tinder chat conversation, and a Vaseline logo.
An outdoor advertisement displays a recipe for crème brûlée with ingredients listed, a picture of the dessert in a ramekin, and a Vaseline logo with the slogan 'Proof of a life well-lived'.
Advertising poster for Vaseline in a subway station, featuring a red and black mouse toy and text about expenses paid for cat-related items and services.

Vaseline Vending machines would be placed in areas where activities that Vaseline can be used as a lifehack take place. (ex: Vaseline can help with blisters and chaffing, so the vending machine would be placed at the end of a Marathon.)