Perfectly Imperfect is an NYC based media company and the world's first “social magazine.” They prioritize human curation through their recommendation-based format, combating the rise of algorithms and AI-slop.

I work on paid and organic advertising and content creation to promote their social platform, PI.FYI.

Meta Ads

A woman taking a selfie in a bathroom mirror, wearing a black sleeveless top and red shorts, with black star stickers on the mirror, and a black text overlay that says 'GET RECOMMENDATIONS FROM HAYLEY WILLIAMS'.
A woman standing on a staircase with ornate black railings inside a luxurious interior. She is wearing black high heels, sheer tights, a red top, and pink lace shorts. The image has red stars marking three spots and a large text overlay at the top that reads 'GET RECOMMENDATIONS FROM CHARLI XCX' in bold black letters on a red background.
Two young men in tuxedos dancing and celebrating inside a church with wooden pews, stained glass windows, and hanging lights.
A woman wearing a black baseball cap, dark sunglasses, a gray hoodie, and earrings. She is outdoors with trees and a black car in the background.
A woman wearing a hat, sunglasses, and headphones taking a selfie outdoors with a view of a cityscape and hills in the background, with the text 'SELF MADE MERCH' overlaid.
Text quote reading 'I found being in a hat with an idea I wanted to live by pumped me up' with a black silhouette of a hat in the background. Small text below says 'read the rest of Lorde's favs on PL.FY1' and at the bottom, it says 'Perfectly Imperf

Organic Social Content + Social Media Management

@perfectly_imperfect_fyi

Read more epic recommendations on PI.FYI 😁⭐️

♬ original sound - Perfectly Imperfect
@perfectly_imperfect_fyi

Stop doomscrolling ❌ and start hopescrolling ❤️ on PI.FYI

♬ original sound - Perfectly Imperfect