The person who doesn’t need Vaseline has never really lived.
Vaseline is proof of a life well-lived.
Objective:
Execution:
Transform Vaseline, a 150-year-old classic, into a ‘life-hack hero’ for Gen Z.
Using out-of-home ads and experiential vending machines, we’re reminding Gen Z that life isn’t meant to be pristine, it’s meant to be felt. Live it. And let Vaseline smooth the way.
