Las Vegas has much more than just casinos and clubs.
Rethink Vegas.
Objective:
Execution:
Change Gen Z’s perspective on Las Vegas by showing them that Vegas is much more than its naughty reputation.
Visuals that show the duality of Vegas, allowing the viewer to compare the flashy, inauthentic Vegas to the exciting, undiscovered one.
OOH
Interactive billboards that reveal the parts of Vegas we want consumers to notice as they drive further down the road.
